Social media best practice guide

Quick tips on how to make the most of your social media pages

1. Establish your tone of voice.:

   • Every time you post or engage with your social community you are building your brand in the mind of the audience. Social Copywriting - Through the nature of the platform, the social tone of voice will be slightly more conversational and friendly then it would be on a website or any documents.

2. Instagram - how to edit & guidelines:

   • Pick a filter or add some stickers/gifs if appropriate. You’ll find a stickers button next to the text and drawing tools. Tap the smiley face icon.

   • Tapping anywhere on the screen will bring up the text tool. It is important to remain on brand and consistent with our IG stories - so we recommend staying as close to your brand colours and fonts as possible (see example). Be consistent with an aesthetic.

   • Use the “#” sign to share a hashtag e.g. #shoplocal. We recommend using the location, @mention & #hashtag stickers to increase your visibility.

   • Share polls, ask questions & use quiz stickers too. This allows you to further engage with your audience + you will get insight into their likes & dislikes regarding the cafe, events, menu etc.

3. Permanent posts - best practice:

   • 20% text rule Images with greater than 20% text will not be optimised and cannot be boosted for advertising.

   • Define your theme

   • Create a profile worth remembering

   • Stick to a consistent colour palette or image filter, particularly across your IG feed

   • Create a template that uses your brand colours/fonts/logo to make it easier for you and your team to refer to

   • Choose an aesthetic & stick to it

   • Get creative

4. CHECKLIST

   1. Is the image high quality & framed well?

   2. Will it catch peoples attention & be thumb stopping?

   3. Is the content relevant, of interest to our target audience & timely?

   4. Is the content mobile-friendly Is the content following the relevant aspect ratio?

   5. Does our copy fit within our tone of voice?

   6. Does the content have less than 20% text?